A merchandising team of nine wrote every product description and tagged every catalog image by hand, taking three days per seasonal drop and leaving thousands of older listings thin and unsearchable.
What we rolled outWe audited the catalog workflow, then designed and deployed a generative pipeline that drafts on-brand descriptions and auto-tags imagery, with human review retained on hero products.
Estimated resultCatalog turnaround fell from three days to under four hours, and on-site search conversion on older inventory recovered noticeably as listings became findable.