A 30-person merchandising team wrote every product description, sizing note, and email by hand across four languages, and answered the same pre-sale questions in live chat all day. Launches slipped by weeks and support costs climbed each quarter.
What we rolled outKlamka deployed a brand-trained generative content engine wired to the PIM, plus a retrieval-grounded chat assistant that answers from real catalog and policy data with human handoff on edge cases.
Estimated resultProduct pages and campaign copy now ship in hours instead of weeks, and routine pre-sale queries resolve without an agent, freeing the team for high-value styling work.