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Advertising

Paid media engineered to produce demand you can measure.

TL;DR

Klamka Group plans, builds and runs paid advertising across search, social, programmatic and retail media. We treat every campaign as a measurable system: clear attribution, disciplined budget allocation, and creative tested against real revenue. The outcome is lower cost per acquisition and a pipeline you can forecast.

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Overview

What this service delivers

Advertising is the engineered side of demand. It is the practice of placing the right offer in front of the right buyer, at the moment they are deciding, and accounting for every currency unit spent. Done well, it stops being a cost line and becomes a predictable input: spend more, and qualified demand rises in proportion you can model in advance.

This service is for companies that already have something worth selling and now need volume, control and accountability. Founders tired of agencies that report on impressions instead of revenue. CMOs who need channels that scale without the cost per acquisition drifting upward. Operators who want a partner fluent in both the media and the mathematics.

Klamka Group runs advertising as a closed loop. We architect the measurement first, then the campaigns, so that spend, creative and audience are tied to outcomes from day one. Our teams in Thailand serve international clients across search, paid social, programmatic display, video and retail media, combining hands-on media buying with the AI tooling we build in-house to read signal faster than a manual desk can.

What's included

Inside the engagement

Paid search and shopping

Google and Microsoft search, Performance Max and shopping campaigns structured around buyer intent, with query mining and bid discipline that protects margin as volume grows.

Paid social and video

Meta, LinkedIn, TikTok, YouTube and X campaigns, from prospecting to retargeting, with creative built per platform rather than resized from a single asset.

Programmatic and display

Audience-targeted display, native and connected-TV buying through demand-side platforms, with brand-safety controls and frequency management to avoid wasted reach.

Measurement and attribution

Server-side tracking, conversion APIs and modelled attribution so reporting reflects real revenue, not last-click vanity, and budgets move toward what actually converts.

Creative testing and production

Continuous testing of hooks, formats and landing experiences, with ad creative produced in-house so winning concepts can be iterated within days, not weeks.

Budget strategy and forecasting

Channel-level allocation, marginal-return modelling and spend forecasts that let finance plan acquisition cost and pipeline with confidence.

Proof

Where it delivers

Representative engagements — the problem with the old way, what we rolled out, and the estimated result. Company names are illustrative.

Maison Verte SkincareE-commerce (beauty)
Cost per purchase down 38% The old way

The brand boosted Instagram posts ad hoc whenever inventory built up, with no tracking beyond the platform's own dashboard. Cost per purchase crept past 40 dollars and nobody could say which creative or audience was responsible.

 What we rolled out

Klamka Group rebuilt the account around a prospecting-to-retargeting structure on Meta and TikTok, installed server-side conversion tracking, and ran a weekly creative test of three hooks against real purchase data.

 Estimated result

Within four months cost per purchase fell while monthly ad-driven revenue roughly doubled, and the team could finally point to which creatives earned the spend.
Brunnen MaschinenbauIndustrial manufacturing
Cost per qualified lead −54% The old way

This precision-parts maker relied on trade shows and a static brochure site for leads. A single qualified enquiry effectively cost over 600 euros once travel and booth fees were counted, and the pipeline went quiet between events.

 What we rolled out

We deployed an always-on LinkedIn and Google Search programme targeting procurement and engineering titles, paired with gated technical content and conversion tracking into their CRM.

 Estimated result

The company moved from two trade shows a year to a steady stream of inbound enquiries, cutting the effective cost of a qualified lead by more than half.
Northwind Capital AdvisorsFinance / wealth management
Qualified consultations up 2.6x The old way

The advisory firm bought generic finance keywords with no negative-keyword discipline, burning budget on job seekers and students. Clicks were expensive and almost none became booked consultations.

 What we rolled out

Klamka Group restructured paid search around high-intent wealth and succession queries, layered in audience signals and a vetted lead form, and built compliant ad copy reviewed against regulatory constraints.

 Estimated result

Wasted spend dropped sharply and booked consultations rose, lifting the share of ad spend that produced an actual qualified meeting.
Sundara Wellness RetreatsHospitality
Direct bookings +47% The old way

The resort group depended on OTAs that took a 18 to 22 percent commission on every booking. Their own direct channel was invisible, so they were renting their own guests back at a steep markup.

 What we rolled out

We built a branded and non-branded search campaign plus a Meta retargeting layer driving to a direct-booking offer, with full revenue tracking on the booking engine.

 Estimated result

Direct bookings grew enough to shift meaningful volume away from commission channels, improving net revenue per stay without raising room rates.
Cargolink ForwardingLogistics / freight
New account CAC down 31% The old way

The freight forwarder's marketing was a sales team cold-calling from purchased lists. Conversations were slow, contact rates were poor, and acquisition cost per new shipper account was unpredictable.

 What we rolled out

Klamka Group launched intent-based search and LinkedIn campaigns around specific trade lanes and customs pain points, routing enquiries to a quoting form integrated with their operations system.

 Estimated result

Inbound quote requests gave sales warmer conversations and shortened the path to a first shipment, bringing structure to a previously chaotic cost of acquisition.
Lumen Health SystemsHealthcare / clinics
Appointments per ad dollar +63% The old way

A network of private clinics ran occasional newspaper and radio spots with no way to attribute appointments. Each campaign was a leap of faith and most months the marketing budget produced no traceable bookings.

 What we rolled out

We replaced offline guesswork with geo-targeted search and social campaigns by service line, call tracking on every ad, and a HIPAA-conscious measurement setup tied to their booking platform.

 Estimated result

For the first time the network could see appointments per channel, and reallocating budget to the strongest service lines raised booked appointments per dollar spent.
StackbloomB2B SaaS
Customer acquisition cost −29% The old way

The startup poured budget into broad Google keywords and a single demo landing page. Trials signed up but few converted, and the team had no view of which campaigns produced paying customers versus tyre-kickers.

 What we rolled out

Klamka Group rebuilt tracking down to the closed-won stage, segmented campaigns by use case, and tested landing pages and creative against pipeline rather than trial volume.

 Estimated result

Spend shifted toward the campaigns that produced revenue, lowering the blended cost to acquire a paying customer while keeping trial volume healthy.
Harbourstone ResidencesReal estate
Qualified buyer leads ×3.1 The old way

The developer marketed a new tower through a brokerage that absorbed the leads and the margin. Online interest was funnelled through generic portals, and the developer had little direct contact with serious buyers.

 What we rolled out

We ran a targeted Meta and Google campaign with a private viewing offer, qualified enquiries through a short form, and fed warm leads straight to the in-house sales team with full source tracking.

 Estimated result

The development built its own pipeline of qualified buyer enquiries, reducing reliance on third-party portals and accelerating units reserved before completion.
Académie LumièreEducation / professional training
Cost per enrolment −35% The old way

This certification academy advertised through affiliate partners who took a large cut per enrolment and controlled the customer relationship. Enrolment costs were high and the academy owned none of the audience data.

 What we rolled out

Klamka Group built direct paid search and YouTube campaigns around career-outcome messaging, with conversion tracking on enrolments and a retargeting sequence for course-page visitors who did not convert.

 Estimated result

Direct enrolments grew while the per-enrolment cost fell below the old affiliate rate, and the academy began building a first-party audience it owned.
Meridian Legal GroupProfessional services / law
Qualified matters +58% The old way

The firm relied on referrals and a directory listing, leaving new-matter flow unpredictable. When referrals dried up, partners had no lever to pull and resorted to expensive directory upgrades with murky returns.

 What we rolled out

We deployed practice-area search campaigns with call tracking and a vetted intake form, plus negative-keyword work to filter out non-viable enquiries before they reached the intake team.

 Estimated result

The firm gained a controllable source of qualified matters, smoothing the peaks and troughs of referral-only growth and improving intake efficiency.
Helios RenewablesEnergy / solar
Cost per signed install −41% The old way

The installer bought leads from a shared aggregator, paying for the same prospects as three competitors. Close rates were low because every lead had already been contacted, and acquisition cost kept climbing.

 What we rolled out

Klamka Group built an exclusive lead-generation programme on Google and Meta with geo and homeowner targeting, site-survey booking, and tracking through to signed installation contracts.

 Estimated result

Exclusive, fresher leads lifted close rates and lowered the true cost of a won installation compared with the aggregator model.
Tiendaroja RetailRetail / omnichannel
Blended ROAS 4.8x The old way

The regional chain ran print catalogues and in-store signage but had no digital advertising, so foot traffic and online sales moved independently with no way to influence either deliberately.

 What we rolled out

We launched local inventory ads, Performance Max and a retail-media presence on a major marketplace, unifying online and in-store conversion tracking to see total return on ad spend.

 Estimated result

Advertising drove measurable lifts in both store visits and online orders, and the chain could finally direct budget toward the locations and products with the strongest return.
AeroNova ComponentsAerospace supply / B2B manufacturing
6 target accounts engaged in Q1 The old way

Sales for this specialist supplier depended entirely on a handful of legacy accounts and a sales engineer's personal network. New-customer growth was effectively zero and the pipeline carried significant concentration risk.

 What we rolled out

Klamka Group built an account-based advertising programme on LinkedIn and programmatic display targeting named OEM accounts, paired with technical landing pages and engagement tracking by company.

 Estimated result

The supplier opened conversations with several previously unreachable OEMs and began diversifying a dangerously concentrated customer base.
Côte Gourmet DeliveryFood delivery / DTC
Repeat-order rate +22% The old way

The premium meal service relied on a discount-heavy referral programme that attracted bargain hunters who churned after one order. Promo costs ate the margin and lifetime value stayed stubbornly low.

 What we rolled out

We shifted budget into intent-led search and lookalike social prospecting tied to retention cohorts, testing creative that led with quality rather than discounts and measuring repeat-order value.

 Estimated result

New customers acquired through advertising showed stronger second-order rates than the referral cohort, raising lifetime value while reducing dependence on deep discounts.
Questions

Frequently asked

How is this different from a typical PPC or ad agency?+
Most agencies optimise toward platform metrics like clicks and impressions because those are easy to report. We build the measurement layer first, tie every campaign to real revenue, and manage spend toward business outcomes. The media buying is table stakes; the accountability and the in-house AI and creative are what change the result.
What budget do we need before advertising makes sense?+
There is a practical floor below which data is too thin to optimise, but it varies by channel and price point. We will tell you honestly in the first conversation whether your budget and margins support paid advertising yet, and if not, what to fix first. We would rather decline than waste your spend.
How quickly will we see results?+
Search and retargeting often show signal within the first few weeks because they capture existing intent. Prospecting, creative testing and attribution take longer to mature, typically one to three months, before the cost per acquisition stabilises at a level you can forecast. We set those expectations clearly before any spend goes live.
Which platforms do you work across?+
Google and Microsoft search and shopping, Meta, LinkedIn, TikTok, YouTube and X for paid social and video, and programmatic display, native and connected TV through demand-side platforms, plus retail media on major marketplaces. We recommend the channel mix that fits your buyer, not the one that is easiest for us to run.
Do you produce the ad creative, or do we supply it?+
We produce it. Creative is the largest lever in modern advertising, so we build platform-native concepts in-house and iterate winners within days. If you have existing brand assets we will use them, but you are never blocked waiting on a separate creative vendor.
Continue

Related disciplines

Search (SEO)→Full-Funnel Marketing & Sales Software→All services→

Tell us your target cost per acquisition and the market you want to win, and we will show you what disciplined advertising can do for your pipeline.

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