Their store ran on a heavily plugged-in template where every checkout step stalled; mobile pages took nearly nine seconds to load and abandoned carts were the norm during peak campaigns.
What we rolled outWe rebuilt the storefront on a headless commerce stack with a custom front-end, server-side rendering, and a streamlined two-step checkout, retiring fourteen redundant plugins in the process.
Estimated resultMobile pages now load in under two seconds and checkout completion climbed sharply through the following season, lifting online revenue without any change in ad spend.